internal links anchor text optimization?

I see quite a few niche sites doing this. They have articles ranking, like “filler articles”, that are relevant but not for buyer kws. and on them they have a lot of internal links to the pages intended to convert.. with lots of anchor text like “best toaster”, “toaster reviews”.

It looks like maybe a good technique to try improve the relevancy of that kw to the page you want to rank for it. But do you think it’s quite unnatural looking, for googles eyes?
Interested to hea any thoughts

I see quite a few niche sites doing this. They have articles ranking, like "filler articles", that are relevant but not for buyer kws. and on them they have a lot of internal links to the pages intended to convert.. with lots of anchor text like "best toaster", "toaster reviews".

It looks like maybe a good technique to try improve the relevancy of that kw to the page you want to rank for it. But do you think it's quite unnatural looking, for googles eyes?
Interested to hea any thoughts

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