Your favorite KW research tool including competition analysis

As the title says, I’d like to find out what is every ones go-to keyword research tool?

I am looking for one to help find niche keywords for an Amazon site and wanted to know peoples opinions.

Thanks
Alice

As the title says, I'd like to find out what is every ones go-to keyword research tool?

I am looking for one to help find niche keywords for an Amazon site and wanted to know peoples opinions.

Thanks
Alice

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